The Swedish shoe manufacturer Cinnamon had a clear vision from the beginning: to create stylish footwear with a focus on foot health. The demand for high-quality, stylish shoes is significant, and on Cinnamon's social media , the ratings and customer satisfaction are consistently high.

Unfortunately, Cinnamon's website no longer reflects their vision, values, or customer satisfaction. The graphic identity is outdated, and the website’s navigation make it challenging for customers to navigate.

With a main focus on Cinnamon's values, vision, and customers, we created a new graphic identity that includes a logo, fonts, color scheme, and image style meant to remain relevant for years to come.

The new user-friendly website features simplified navigation and clearer hierarchies, making it easier and more secure for customers to complete their purchases, and inspiring more people to invest in quality footwear.