Lystring Förlag is a bold publisher with a vibrant community, rooted in the chaotic fanzine culture. Their vision is to spotlight alternative graphic novels and comics that challenge traditional comic book formats.

Today, Lystring consists only of a logotype that lost its boldness a long time ago. In addition, the publisher is almost entirely invisible digitally, as they only have an Instagram account managed by the owner himself.

The nearly nonexistent graphic identity and limited digital presence make it difficult for new target groups to discover and understand what Lystring truly represents.

We wanted to give Lystring a bold graphic identity that mirrors its personality and highlights the thriving community surrounding it. Using vibrant colors, hand-drawn fonts, and enchanting illustrations, we crafted a confident yet playful identity to help Lystring stand out.

Additionally, we introduced an annual catalog called "De Opublicerade" (The Unpublished), providing a platform for amateur creators to showcase their work.

We also developed a new website that aligns with Lystring's updated identity, making it easier for both existing and new audiences to discover the publisher.