Stadium Group consists of the concept Stadium Stadium Outlet and Stadium Run, which together have around 180 physical stores and each an e-commerce. Together they form the largest sports chain in Sweden with a vision to activate the world.

Unfortunately, their application has not kept pace with the rest of the company and has fallen somewhat into the background. Many of Stadium's customers experience difficulties finding their discounts, and the personal QR code is nearly impossible to locate, leading to stressful situations between staff and customers in-store.

By creating a more cohesive layout aligned with Stadium's branding, I have designed a more user-friendly shopping experience. This includes the incorporation of chips directing customers to specific categories, along with a prominent display of current campaigns and discounts on the landing page.

To enhance convenience, customers can easily locate their personal QR code by tapping the orange CTA button available on their profile and throughout the app.