Experience Thailand
Branding / Web Design
What comes to mind when we say Thailand?

There’s a reason Thailand has been one of the world’s most popular travel destinations for years. It’s partly due to its long white sandy beaches, affordable food, and golden temples, but also because of its friendly people, yoga, and perhaps the world’s most famous beach party, the Full Moon Party.
However, current websites promoting Thailand appear outdated and lack a clear brand identity. Furthermore, the visual design and layout of both Thailand's and its competitors' sites make it difficult to distinguish the country from other destinations.
With a updated brand identity and a website designed to help Thailand stand out from its competitors, the country becomes a destination for everyone.

The main focus was on inspiration, filtering, and categories to help the target audience find the trip that suits them best.
Year
2024
Team
Lina Andersson
Manuel Lindqvist
Jennifer Hagman
This is a fictional group project in which we conducted a minor rebranding. The primary focus of the project was on project planning, brand strategy research, UI design, and design system.